Effective
Plant-powered. Skin-loving.
Skincare that loves your skin back.
Radiant-looking skin without harsh formulas.
Effective
Based
Sensitive Skin
Our hero serum
The gentle retinol alternative your skin will love.
2% Bakuchiol (20,000 ppm) + Vitamins C & E + Hyaluronic Acid to deliver visible results with a gentle feel on skin.
Reduces Fine Lines
Visibly smooths the look of fine lines.
Boosts Collagen
Helps improve skin elasticity.
Hydrates & Plumps
Provides lasting hydration.
Restores Glow
Supports a brighter, more even-looking tone.
All plant based ingredients:
Bakuchiol
Gentle retinol alternative.
Vitamin C
Brightens and evens tone.
Vitamin E
Protects and nourishes.
Hyaluronic Acid
Hydrates and plumps.
Aloe Vera
Soothes and calms.
Jojoba Oil
Balances and hydrates.
Paraben Free
Vegan & Cruelty Free
Non Greasy Feel
Fragrance Free
Why Bakuchiol?
Bakuchiol is a plant-based alternative to retinol that's effective yet gentle, perfect for all skin types, even sensitive skin.
- Plant-derived and gentle on skin
- Helps reduce the look of fine lines
- Supports skin elasticity and firmness
- Safe for AM and PM use
Our mission
We believe skincare should be gentle, effective, and honest.
Designed in the USA, SUNLUV was created to deliver plant-powered skincare that's clean, safe, and actually works. No harsh additives. No hidden nasties. Just real ingredients for real results.
Frequently asked questions
Everything people want to know before they glow.
What is bakuchiol made from?
Bakuchiol is a plant-derived skincare ingredient that comes from the babchi plant. It is loved as a gentler alternative to traditional retinol-style products.
Is it good for sensitive skin?
Bakuchiol is widely considered a gentler option for people who find retinol too harsh. Patch testing first is still a smart idea.
How is bakuchiol like retinol?
It helps improve the look of fine lines, texture, and uneven tone, but is often preferred when a softer-feeling routine is the goal.
Is SUNLUV all natural?
The formula includes plant-derived and familiar ingredients like bakuchiol, aloe, and jojoba oil, along with functional skincare ingredients that support performance and preservation.
Does it absorb well, or does it feel greasy?
It is designed to feel lightweight, smooth, and fast-absorbing rather than heavy or oily.
Can I use it in the morning, or is it only for night?
Bakuchiol is generally considered photostable, so it can be used in the morning or at night. Daily sunscreen is still essential during daytime use.
How do I apply it?
Apply 1-2 pumps to clean skin, then follow with moisturizer. In the morning, finish with sunscreen.
How long does it take to see results?
Results build with consistency. Softer, more hydrated-feeling skin may show up earlier, while visible improvement in tone and texture usually takes several weeks.
Does it have a strong smell?
No. This formula is fragrance free, so there is no added perfume or overpowering scent.